A musical alarm and TV recommendation engine don’t have much obvious overlap, but they share a belief in Alexa’s rising value as a promotional tool. The voice app asks the user questions and crafts a personalized HBO Max playlist based on the answers. Skilled Creative and Warner Media (unconnected to Warner Music Group since the 2004 sale of Warner Music Group by what was then called Time Warner) fashioned the HBO voice app to reduce browsing time on the streaming service in favor of more content consumption. In May, the developer partnered with Warner Media to launch the HBO Max Recommends Alexa skill. The Coldplay alarm is the newest product of Skilled Creative’s entertainment-related collaborations. “Featuring music from the acoustic version of Coldplay’s newest single, “Higher Power,” you’ll wake up motivated to start your day.” “With Coldplay’s Higher Power Alarm Pack, you can wake up to the soothing sounds of the Grammy award-winning band every morning,” the skill description explains. Once the free app is enabled, users can ask Alexa to set the Coldplay Higher Power Alarm Tone for whenever they wish, much like they would with any other alarm. The Coldplay Higher Power Alarm Tone is named for the band’s newest song and includes clips from two of Coldplay’s other songs along with a snippet of the acoustic version of Higher Power. (We’re hoping it’ll be available in more countries later in the year.) A #HigherPower /wFNZG7FBlf Just say, “Alexa, set the Coldplay Higher Power alarm tone”. If you’re in the US, you can now ask your Alexa device to wake you with the acoustic version of Higher Power. Warner Music Group worked with voice app developer Skilled Creative to create the new skill as part of an extended partnership. The Coldplay Higher Power alarm tone for Alexa uses clips of the band’s new single and other songs as an alternative to a blaring siren or other noise. Alexa can make Coldplay your alarm clock in the morning thanks to the band’s official new voice app.
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January 2023
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